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8 clients · secrets stay placeholders

JSON (mcpServers)Claude CodeCodexOpenCodeCursorVS CodeGemini CLIGoose

{
  "mcpServers": {
    "growth-toolkit": {
      "type": "http",
      "url": "https://upgrowth.in/connected-app/mcp"
    }
  }
}

claude mcp add --transport http growth-toolkit https://upgrowth.in/connected-app/mcp

[mcp_servers.growth-toolkit]
url = "https://upgrowth.in/connected-app/mcp"

{
  "$schema": "https://opencode.ai/config.json",
  "mcp": {
    "growth-toolkit": {
      "type": "remote",
      "url": "https://upgrowth.in/connected-app/mcp",
      "enabled": true
    }
  }
}

{
  "mcpServers": {
    "growth-toolkit": {
      "type": "http",
      "url": "https://upgrowth.in/connected-app/mcp"
    }
  },
  "deeplink": "cursor://anysphere.cursor-deeplink/mcp/install?name=growth-toolkit&config=eyJ0eXBlIjoiaHR0cCIsInVybCI6Imh0dHBzOi8vdXBncm93dGguaW4vY29ubmVjdGVkLWFwcC9tY3AifQ%3D%3D"
}

{
  "servers": {
    "growth-toolkit": {
      "type": "http",
      "url": "https://upgrowth.in/connected-app/mcp"
    }
  }
}

{
  "mcpServers": {
    "growth-toolkit": {
      "httpUrl": "https://upgrowth.in/connected-app/mcp"
    }
  }
}

extensions:
  "growth-toolkit":
    enabled: true
    name: "growth-toolkit"
    type: streamable_http
    uri: "https://upgrowth.in/connected-app/mcp"
    timeout: 300

Quality 88 / 100good

protocol75 · weight 25

warn
protocol.modernnewest supported version is 2025-11-25; 2026-07-28 not supported, older versions are deprecated until 2027-07-28
n/a
protocol.statelessonly applies to 2026-07-28 servers
pass
protocol.transportstreamable HTTP
n/a
protocol.list_ttlonly applies to 2026-07-28 servers

authorizationn/a · weight 15

n/a
auth.prm, auth.as_metadata, auth.cimdno remote uses OAuth
n/a
auth.secret_in_urlno templated URL

tool hygiene100 · weight 30

pass
tools.descriptionsevery tool has a description
pass
tools.description_lengthdescriptions are concise
pass
tools.schemasevery tool has an object input schema
pass
tools.annotations29 of 29 tools declare readOnlyHint or destructiveHint
pass
tools.directory_hintsevery tool declares readOnlyHint, destructiveHint, idempotentHint and openWorldHint
pass
tools.token_costabout 7,069 tokens to load every tool
pass
tools.api_dumptools are not a one-to-one API dump
pass
tools.hidden_textno hidden text in tool names, descriptions, schemas or annotations

stability83 · weight 15

warn
stability.changes29 tool changes in 30 days
pass
stability.rug_pullno tool changed its meaning under the same name
pass
stability.new_linksno tool change named a new site

dependenciesn/a · weight 15

n/a
deps.known_vulns, deps.mcp_sdk_version, deps.resolvableno npm or PyPI package

29 tools, about 7,069 tokens to load them all · tool set 02cb61984a0e · tools last changed 2026-10-30 · checked 2026-11-14 07:03 UTC

Tool changes

2026-10-30book_strategy_callchangedannotations
2026-10-30attrition_ratechangedannotations
2026-10-30campaign_roichangedannotations
2026-10-30break_evenchangedannotations
2026-10-30share_of_voicechangedannotations
2026-10-30acos_checkchangedannotations
2026-10-30growth_projectionchangedannotations
2026-10-30ecommerce_metricschangedannotations
2026-10-30customer_lifetime_valuechangedannotations
2026-10-30ppc_forecastchangedannotations

Showing the latest 10. Full history: list_changes · trend: quality JSON.

Checks run on what our credential-free, read-only probes observe; tools are never called and no code audit is performed. How it is computed.

Trust 96 / 100

provenance85

liveness100

freshness100

hygiene100

+repository +dns-namespace +website +reachable +uptime-100% +updated-15d-ago

Derived from observable signals (official registry feed and our own credential-free probes); no code audit performed. How it is computed.

Endpoints

remote	auth	reachable	uptime 30d	p50	protocol	last ok
`https://upgrowth.in/connected-app/mcp` streamable-http	none	yes	100%	228 ms	2025-11-25	2026-11-14

Tools (29)

`acos_check`read-only	Calculates Amazon advertising cost of sales (ACoS), ROAS, break-even ACoS from margin, profit after ads, and TACoS against total sales.
`ad_budget_planner`read-only	Estimates the monthly ad budget needed to reach a target number of new customers from cost per click, landing page conversion rate and lead to customer rate.
`ai_crawler_access_check`read-only	Reads a website's public robots.txt and llms.txt and reports whether AI crawlers from OpenAI, Anthropic, Perplexity and Google (GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot, Google-Extended and others) are allowed, restricted or blocked.
`attrition_rate`read-only	Calculates employee attrition or customer churn rate for a period from separations and headcount at the start and end, with a simple annualised rate.
`book_strategy_call`read-only	Returns the link to book a free 30-minute growth strategy call with upGrowth. Use only when the user asks to speak with upGrowth.
`break_even`read-only	Calculates break-even units and revenue from fixed costs, price and variable cost per unit, the contribution margin, and units needed for a target profit.
`campaign_roi`read-only	Calculates ROI for a marketing campaign or channel (content, email, events, influencer, recruitment marketing) on revenue and on gross profit.
`content_seo_check`read-only	Analyses text the user pastes: word, sentence and paragraph counts, reading time, approximate Flesch reading ease, long sentences and paragraphs, headings found, and focus keyword count, density and placement. Counts exactly, which assistants often get wrong.
`customer_lifetime_value`read-only	Calculates customer lifetime value for repeat-purchase businesses such as D2C and ecommerce from average order value, purchases per year, lifespan and margin, with optional discounting and LTV to CAC.
`ecommerce_metrics`read-only	Calculates average order value, conversion rate, revenue per visitor and orders per customer, and the sessions needed to hit a revenue target.
`engagement_rate`read-only	Calculates social media engagement rate for Instagram, YouTube, LinkedIn or any platform from likes, comments, shares and saves, by followers, reach, impressions or views.
`find_growth_moves`read-only	Returns documented 2026 growth moves by Indian companies from upGrowth's Growth Moves research (January to September 2026), filtered by sector, company or keyword. Each move includes the leader, date and a link to the original source.
`growth_projection`read-only	Projects a value forward at a compound growth rate per period (exponential growth), shows each period, the doubling time and how long it takes to reach a target.
`growth_rate`read-only	Calculates total growth and compound growth per period between a start and end value, for example month on month, quarter on quarter or year on year (CAGR).
`instagram_earnings`read-only	Estimates monthly and yearly Instagram brand-deal income from the rates the user charges per post, per story or per 1,000 followers, and the cost per engagement a brand pays.
`max_affordable_cac`read-only	Works back from customer lifetime value to the most a business can pay to acquire a customer (and, optionally, a lead) while keeping a target LTV to CAC ratio, 3:1 by default.
`mdr_charges`read-only	Calculates merchant discount rate (MDR) charges on card or payment gateway sales: the MDR fee, GST on that fee, total cost, effective rate and net settlement. Uses the MDR % the user gives; it does not look up provider rates.
`meta_tags_builder`read-only	Builds the HTML head tags for a page: title, meta description, canonical, Open Graph and Twitter card tags, with character counts and truncation warnings.
`period_change`read-only	Calculates the simple percentage change between 2 values, such as year over year (YoY), month over month (MoM), quarter over quarter or week over week, including sales or revenue growth and percentage increase or decrease.
`ppc_forecast`read-only	Forecasts a paid search or social budget: clicks, conversions, cost per acquisition, revenue, ROAS, profit after ad spend and break-even CPA, from budget, CPC and conversion rate.
`roas_check`read-only	Calculates return on ad spend from ad revenue and ad spend, and the break-even ROAS implied by gross margin, then says whether the campaign covers its product cost.
`robots_txt_generator`read-only	Writes a robots.txt file that allows or blocks AI crawlers by purpose: model training (GPTBot, ClaudeBot, Google-Extended), AI search (OAI-SearchBot, Claude-SearchBot, PerplexityBot) and user-triggered fetches (ChatGPT-User, Claude-User, Perplexity-User), plus paths to keep private and a sitemap. Never blocks Googlebot.
`schema_generator`read-only	Builds valid schema.org JSON-LD for a page: FAQ, local business, organization, article or blog post, product, person or breadcrumb. Checks the properties Google lists as required for that type (per Google Search Central structured data docs, developers.google.com/search/docs/appearance/structured-data) and returns a ready-to-paste script tag.
`seo_roi`read-only	Estimates the monthly return on an SEO investment from extra organic visits, conversion rate, value per conversion and monthly SEO cost, plus the break-even traffic gain.
`share_of_voice`read-only	Calculates share of voice for a brand against competitors on any metric: AI assistant citations or mentions, search impressions, ad impressions, social mentions or press coverage.
`unit_economics`read-only	Calculates customer acquisition cost (CAC), customer lifetime value (LTV), the LTV to CAC ratio and CAC payback in months from spend, new customers, revenue per customer, gross margin and churn.
`website_ad_revenue`read-only	Estimates display ad revenue for a website or blog from monthly pageviews and page RPM, or from ad impressions per page, CPM and fill rate.
`youtube_earnings`read-only	Estimates YouTube ad earnings from monthly views and the RPM from YouTube Studio (or CPM, monetized playback % and the 55% long-form creator share), plus watch hours against the YouTube Partner Program threshold.
`ytd_growth`read-only	Compares year-to-date totals with the same period last year, from monthly values or YTD totals, and gives a simple full-year run rate.

Schemas: list_tools.

Similar MCP servers

Official server.json

{
  "name": "in.upgrowth/growth-toolkit",
  "title": "upGrowth Growth Toolkit",
  "$schema": "https://static.modelcontextprotocol.io/schemas/2025-12-11/server.schema.json",
  "remotes": [
    {
      "url": "https://upgrowth.in/connected-app/mcp",
      "type": "streamable-http"
    }
  ],
  "version": "1.4.2",
  "repository": {
    "url": "https://github.com/upGrowth-in/upgrowth-growth-toolkit",
    "source": "github"
  },
  "websiteUrl": "https://upgrowth.in/growth-toolkit-mcp/",
  "description": "29 free read-only growth tools: CAC, ROAS, PPC, schema, meta tags, robots.txt and AI crawler checks."
}