# upGrowth Growth Toolkit

> 29 free read-only growth tools: CAC, ROAS, PPC, schema, meta tags, robots.txt and AI crawler checks.

- name: in.upgrowth/growth-toolkit
- version: 1.4.2
- connection class: R0 (autonomous)
- trust: 96/100
- quality: 88/100 (good)
- owner: not claimed
- descriptor: https://api.protogrid.dev/v1/servers/in.upgrowth%2Fgrowth-toolkit
- tools: https://api.protogrid.dev/v1/servers/in.upgrowth%2Fgrowth-toolkit/tools

**An agent can connect right now, no human step.** Remote endpoint, no authentication, reachable on the last probe.

## Connection (mcpServers)

```json
{
  "mcpServers": {
    "growth-toolkit": {
      "type": "http",
      "url": "https://upgrowth.in/connected-app/mcp"
    }
  }
}
```


## Trust

- hygiene: 100
- liveness: 100
- freshness: 100
- provenance: 85
- drivers: +repository +dns-namespace +website +reachable +uptime-100% +updated-15d-ago
- Derived from observable signals (official registry feed and our own credential-free probes); no code audit performed.

## Quality 88/100 (good)

### protocol: 75 (weight 25)

- warn `protocol.modern`: newest supported version is 2025-11-25; 2026-07-28 not supported, older versions are deprecated until 2027-07-28
- n/a `protocol.stateless`: only applies to 2026-07-28 servers
- pass `protocol.transport`: streamable HTTP
- n/a `protocol.list_ttl`: only applies to 2026-07-28 servers

### authorization: n/a (weight 15)

- n/a `auth.prm`, `auth.as_metadata`, `auth.cimd`: no remote uses OAuth
- n/a `auth.secret_in_url`: no templated URL

### tool hygiene: 100 (weight 30)

- pass `tools.descriptions`: every tool has a description
- pass `tools.description_length`: descriptions are concise
- pass `tools.schemas`: every tool has an object input schema
- pass `tools.annotations`: 29 of 29 tools declare readOnlyHint or destructiveHint
- pass `tools.directory_hints`: every tool declares readOnlyHint, destructiveHint, idempotentHint and openWorldHint
- pass `tools.token_cost`: about 7,069 tokens to load every tool
- pass `tools.api_dump`: tools are not a one-to-one API dump
- pass `tools.hidden_text`: no hidden text in tool names, descriptions, schemas or annotations

### stability: 83 (weight 15)

- warn `stability.changes`: 29 tool changes in 30 days
- pass `stability.rug_pull`: no tool changed its meaning under the same name
- pass `stability.new_links`: no tool change named a new site

### dependencies: n/a (weight 15)

- n/a `deps.known_vulns`, `deps.mcp_sdk_version`, `deps.resolvable`: no npm or PyPI package

- tools: 29, about 7,069 tokens to load them all
- tool set hash: 02cb61984a0edfdf457580c5bfbf7fb9
- tools last changed: 2026-10-30T08:04:21.525Z
- badge: [![protogrid quality](https://protogrid.dev/badge/in.upgrowth/growth-toolkit.svg)](https://protogrid.dev/servers/in.upgrowth/growth-toolkit)
- Checks run on what our credential-free, read-only probes observe; tools are never called and no code audit is performed.

### Tool changes

- 2026-10-30 `book_strategy_call` changed (annotations)
- 2026-10-30 `attrition_rate` changed (annotations)
- 2026-10-30 `campaign_roi` changed (annotations)
- 2026-10-30 `break_even` changed (annotations)
- 2026-10-30 `share_of_voice` changed (annotations)
- 2026-10-30 `acos_check` changed (annotations)
- 2026-10-30 `growth_projection` changed (annotations)
- 2026-10-30 `ecommerce_metrics` changed (annotations)
- 2026-10-30 `customer_lifetime_value` changed (annotations)
- 2026-10-30 `ppc_forecast` changed (annotations)

Full history: https://api.protogrid.dev/v1/servers/in.upgrowth%2Fgrowth-toolkit/changes

## Remotes

- https://upgrowth.in/connected-app/mcp (streamable-http, auth none, reachable true, uptime30d 1)

## Packages

_none_

## Tools (29)

- `acos_check`: Calculates Amazon advertising cost of sales (ACoS), ROAS, break-even ACoS from margin, profit after ads, and TACoS against total sales.
- `ad_budget_planner`: Estimates the monthly ad budget needed to reach a target number of new customers from cost per click, landing page conversion rate and lead to customer rate.
- `ai_crawler_access_check`: Reads a website's public robots.txt and llms.txt and reports whether AI crawlers from OpenAI, Anthropic, Perplexity and Google (GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot, Google-Extended and others) are allowed, restricted or blocked.
- `attrition_rate`: Calculates employee attrition or customer churn rate for a period from separations and headcount at the start and end, with a simple annualised rate.
- `book_strategy_call`: Returns the link to book a free 30-minute growth strategy call with upGrowth. Use only when the user asks to speak with upGrowth.
- `break_even`: Calculates break-even units and revenue from fixed costs, price and variable cost per unit, the contribution margin, and units needed for a target profit.
- `campaign_roi`: Calculates ROI for a marketing campaign or channel (content, email, events, influencer, recruitment marketing) on revenue and on gross profit.
- `content_seo_check`: Analyses text the user pastes: word, sentence and paragraph counts, reading time, approximate Flesch reading ease, long sentences and paragraphs, headings found, and focus keyword count, density and placement. Counts exactly, which assistants often get wrong.
- `customer_lifetime_value`: Calculates customer lifetime value for repeat-purchase businesses such as D2C and ecommerce from average order value, purchases per year, lifespan and margin, with optional discounting and LTV to CAC.
- `ecommerce_metrics`: Calculates average order value, conversion rate, revenue per visitor and orders per customer, and the sessions needed to hit a revenue target.
- `engagement_rate`: Calculates social media engagement rate for Instagram, YouTube, LinkedIn or any platform from likes, comments, shares and saves, by followers, reach, impressions or views.
- `find_growth_moves`: Returns documented 2026 growth moves by Indian companies from upGrowth's Growth Moves research (January to September 2026), filtered by sector, company or keyword. Each move includes the leader, date and a link to the original source.
- `growth_projection`: Projects a value forward at a compound growth rate per period (exponential growth), shows each period, the doubling time and how long it takes to reach a target.
- `growth_rate`: Calculates total growth and compound growth per period between a start and end value, for example month on month, quarter on quarter or year on year (CAGR).
- `instagram_earnings`: Estimates monthly and yearly Instagram brand-deal income from the rates the user charges per post, per story or per 1,000 followers, and the cost per engagement a brand pays.
- `max_affordable_cac`: Works back from customer lifetime value to the most a business can pay to acquire a customer (and, optionally, a lead) while keeping a target LTV to CAC ratio, 3:1 by default.
- `mdr_charges`: Calculates merchant discount rate (MDR) charges on card or payment gateway sales: the MDR fee, GST on that fee, total cost, effective rate and net settlement. Uses the MDR % the user gives; it does not look up provider rates.
- `meta_tags_builder`: Builds the HTML head tags for a page: title, meta description, canonical, Open Graph and Twitter card tags, with character counts and truncation warnings.
- `period_change`: Calculates the simple percentage change between 2 values, such as year over year (YoY), month over month (MoM), quarter over quarter or week over week, including sales or revenue growth and percentage increase or decrease.
- `ppc_forecast`: Forecasts a paid search or social budget: clicks, conversions, cost per acquisition, revenue, ROAS, profit after ad spend and break-even CPA, from budget, CPC and conversion rate.
- `roas_check`: Calculates return on ad spend from ad revenue and ad spend, and the break-even ROAS implied by gross margin, then says whether the campaign covers its product cost.
- `robots_txt_generator`: Writes a robots.txt file that allows or blocks AI crawlers by purpose: model training (GPTBot, ClaudeBot, Google-Extended), AI search (OAI-SearchBot, Claude-SearchBot, PerplexityBot) and user-triggered fetches (ChatGPT-User, Claude-User, Perplexity-User), plus paths to keep private and a sitemap. Never blocks Googlebot.
- `schema_generator`: Builds valid schema.org JSON-LD for a page: FAQ, local business, organization, article or blog post, product, person or breadcrumb. Checks the properties Google lists as required for that type (per Google Search Central structured data docs, developers.google.com/search/docs/appearance/structured-data) and returns a ready-to-paste script tag.
- `seo_roi`: Estimates the monthly return on an SEO investment from extra organic visits, conversion rate, value per conversion and monthly SEO cost, plus the break-even traffic gain.
- `share_of_voice`: Calculates share of voice for a brand against competitors on any metric: AI assistant citations or mentions, search impressions, ad impressions, social mentions or press coverage.
- `unit_economics`: Calculates customer acquisition cost (CAC), customer lifetime value (LTV), the LTV to CAC ratio and CAC payback in months from spend, new customers, revenue per customer, gross margin and churn.
- `website_ad_revenue`: Estimates display ad revenue for a website or blog from monthly pageviews and page RPM, or from ad impressions per page, CPM and fill rate.
- `youtube_earnings`: Estimates YouTube ad earnings from monthly views and the RPM from YouTube Studio (or CPM, monetized playback % and the 55% long-form creator share), plus watch hours against the YouTube Partner Program threshold.
- `ytd_growth`: Compares year-to-date totals with the same period last year, from monthly values or YTD totals, and gives a simple full-year run rate.