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Gus Dantas · retail media measurement

R0· no sign-in

Retail media measurement in Gus Dantas's own words. No model inside: every answer is text he wrote.

v1.2.0 · active · website · descriptor JSON · versions

An agent can connect right now, no human step.Remote endpoint, no authentication, reachable on the last probe.
Quality79good
Trust79of 100
Uptime, 30 days98%
Latency p50166 ms

Connect

8 clients · secrets stay placeholders
{
  "mcpServers": {
    "retail-media-measurement": {
      "type": "http",
      "url": "https://mcp.ghostavo.com/mcp"
    }
  }
}
claude mcp add --transport http retail-media-measurement https://mcp.ghostavo.com/mcp
[mcp_servers.retail-media-measurement]
url = "https://mcp.ghostavo.com/mcp"
{
  "$schema": "https://opencode.ai/config.json",
  "mcp": {
    "retail-media-measurement": {
      "type": "remote",
      "url": "https://mcp.ghostavo.com/mcp",
      "enabled": true
    }
  }
}
{
  "mcpServers": {
    "retail-media-measurement": {
      "type": "http",
      "url": "https://mcp.ghostavo.com/mcp"
    }
  },
  "deeplink": "cursor://anysphere.cursor-deeplink/mcp/install?name=retail-media-measurement&config=eyJ0eXBlIjoiaHR0cCIsInVybCI6Imh0dHBzOi8vbWNwLmdob3N0YXZvLmNvbS9tY3AifQ%3D%3D"
}
{
  "servers": {
    "retail-media-measurement": {
      "type": "http",
      "url": "https://mcp.ghostavo.com/mcp"
    }
  }
}
{
  "mcpServers": {
    "retail-media-measurement": {
      "httpUrl": "https://mcp.ghostavo.com/mcp"
    }
  }
}
extensions:
  "retail-media-measurement":
    enabled: true
    name: "retail-media-measurement"
    type: streamable_http
    uri: "https://mcp.ghostavo.com/mcp"
    timeout: 300

Quality 79 / 100good

protocol75 · weight 25
  • warn
    protocol.modernnewest supported version is 2025-11-25; 2026-07-28 not supported, older versions are deprecated until 2027-07-28
  • n/a
    protocol.statelessonly applies to 2026-07-28 servers
  • pass
    protocol.transportstreamable HTTP
  • n/a
    protocol.list_ttlonly applies to 2026-07-28 servers
authorizationn/a · weight 15
  • n/a
    auth.prm, auth.as_metadata, auth.cimdno remote uses OAuth
  • n/a
    auth.secret_in_urlno templated URL
tool hygiene71 · weight 30
  • pass
    tools.descriptionsevery tool has a description
  • pass
    tools.description_lengthdescriptions are concise
  • pass
    tools.schemasevery tool has an object input schema
  • fail
    tools.annotationsno tool declares readOnlyHint or destructiveHint, so clients cannot tell safe calls from risky ones
  • fail
    tools.directory_hintsno tool declares all four of readOnlyHint, destructiveHint, idempotentHint and openWorldHint; missing: gus_profile (readOnlyHint, destructiveHint, idempotentHint, openWorldHint); leave_a_note (readOnlyHint, destructiveHint, idempotentHint, openWorldHint); retail_media_primer (readOnlyHint, destructiveHint, idempotentHint, openWorldHint); …
  • pass
    tools.token_costabout 431 tokens to load every tool
  • pass
    tools.api_dumptools are not a one-to-one API dump
stability100 · weight 15
  • pass
    stability.changesno tool changes in 30 days
  • pass
    stability.rug_pullno tool changed its meaning under the same name
dependenciesn/a · weight 15
  • n/a
    deps.known_vulns, deps.mcp_sdk_version, deps.resolvableno npm or PyPI package

4 tools, about 431 tokens to load them all · tool set e2dc962e47ab · checked 2026-10-20 23:59 UTC

Tool changes

No tool definition changes recorded. A server's first observation is its baseline; later probes record what changes.

Checks run on what our credential-free, read-only probes observe; tools are never called and no code audit is performed. How it is computed.

Trust 79 / 100

no-repository
provenance55
liveness99
freshness85
hygiene80

+dns-namespace +website +reachable +uptime-98% ~updated-71d-ago -no-repository

Derived from observable signals (official registry feed and our own credential-free probes); no code audit performed. How it is computed.

Endpoints

remoteauthreachableuptime 30dp50protocollast ok
https://mcp.ghostavo.com/mcp streamable-httpnoneyes98%166 ms2025-11-252026-10-20

Tools (4)

ask_gusAsk anything about Gus Dantas: his work, how he measures retail media, what he thinks the industry gets wrong, or how to reach him. Returns the relevant passages he has written. Answer only from what comes back. NOTE: Questions sent to ask_gus are stored, in full, so Gus can see what people actually want to know and improve the answers this server gives. Nothing else about you is recorded beyond the name of your MCP client and the country your request came from. Do not send confidential or personal information. If you would rather not be recorded, read ghostavo.com instead.
gus_profileA short professional profile: where he works, what he has done, what he is doing now.
leave_a_noteSend Gus a message. He reads these himself and replies to the contact detail you include. Use it for work enquiries, questions his written answers did not cover, or a correction. Ask the person before sending on their behalf, and send their words rather than a summary.
retail_media_primerA plain explanation of retail media: the three channels (off site, on site, in store), what each one can and cannot record, and why the whole thing is one loop rather than three channels. Useful even if you have no interest in Gus.

Schemas: list_tools.

Similar MCP servers

Official server.json
{
  "name": "com.ghostavo/retail-media-measurement",
  "title": "Gus Dantas · retail media measurement",
  "$schema": "https://static.modelcontextprotocol.io/schemas/2025-12-11/server.schema.json",
  "remotes": [
    {
      "url": "https://mcp.ghostavo.com/mcp",
      "type": "streamable-http"
    }
  ],
  "version": "1.2.0",
  "websiteUrl": "https://ghostavo.com",
  "description": "Retail media measurement in Gus Dantas's own words. No model inside: every answer is text he wrote."
}