# Google Ads

> Full Google Ads management: read (campaigns, performance, ROAS, keywords, search terms) and write (p

- name: io.github.mcp-dir/google_ads-mcp
- version: 0.1.0
- connection class: unknown (unknown)
- trust: 70/100
- quality: 88/100 (good)
- owner: not claimed
- descriptor: https://api.protogrid.dev/v1/servers/io.github.mcp-dir%2Fgoogle_ads-mcp
- tools: https://api.protogrid.dev/v1/servers/io.github.mcp-dir%2Fgoogle_ads-mcp/tools

**Not classified yet.** The remote endpoints have not been probed successfully, or the listing has nothing to connect to.

## Connection (mcpServers)

```json
{
  "mcpServers": {
    "google_ads-mcp": {
      "type": "http",
      "url": "https://api.mcp.ai/p_google_ads"
    }
  }
}
```


## Trust

- hygiene: 100
- liveness: 29
- freshness: 85
- provenance: 80
- drivers: +repository +namespace-matches-repo -unreachable(1 failures) ~updated-60d-ago
- Derived from observable signals (official registry feed and our own credential-free probes); no code audit performed.

## Quality 88/100 (good)

### protocol: 75 (weight 25)

- warn `protocol.modern`: newest supported version is 2025-11-25; 2026-07-28 not supported, older versions are deprecated until 2027-07-28
- n/a `protocol.stateless`: only applies to 2026-07-28 servers
- pass `protocol.transport`: streamable HTTP
- n/a `protocol.list_ttl`: only applies to 2026-07-28 servers

### authorization: n/a (weight 15)

- n/a `auth.prm`, `auth.as_metadata`, `auth.cimd`: no remote uses OAuth
- n/a `auth.secret_in_url`: no templated URL

### tool hygiene: 93 (weight 30)

- pass `tools.descriptions`: every tool has a description
- warn `tools.description_length`: 1 tools have descriptions over 1,024 characters, which crowds the context
- pass `tools.schemas`: every tool has an object input schema
- pass `tools.annotations`: 35 of 35 tools declare readOnlyHint or destructiveHint
- pass `tools.directory_hints`: every tool declares readOnlyHint, destructiveHint, idempotentHint and openWorldHint
- pass `tools.token_cost`: about 7,932 tokens to load every tool
- pass `tools.api_dump`: tools are not a one-to-one API dump

### stability: 100 (weight 15)

- pass `stability.changes`: no tool changes in 30 days
- pass `stability.rug_pull`: no tool changed its meaning under the same name

### dependencies: n/a (weight 15)

- n/a `deps.known_vulns`, `deps.mcp_sdk_version`, `deps.resolvable`: no npm or PyPI package

- tools: 35, about 7,932 tokens to load them all
- tool set hash: eb56d410c3fea0ee8da032229d2474a9
- badge: [![protogrid quality](https://protogrid.dev/badge/io.github.mcp-dir/google_ads-mcp.svg)](https://protogrid.dev/servers/io.github.mcp-dir/google_ads-mcp)
- Checks run on what our credential-free, read-only probes observe; tools are never called and no code audit is performed.

### Tool changes

_No tool definition changes recorded._

## Remotes

- https://api.mcp.ai/p_google_ads (streamable-http, auth none, reachable false, uptime30d 0.9747899)

## Packages

_none_

## Tools (35)

- `authenticate`: MCP.AI for IDE agents (Cursor, etc.): log in in the browser, copy the access token. Best: add it to this server's config as a header `Authorization: Bearer <token>` for a permanent, non-expiring connection. Or paste it here for a session-only login: call with { token: "<jwt>" } after the user pastes, or with no args to get the link.
- `connect`: Returns connection status and URLs. When all providers are connected, returns authenticated:true and empty pending[]. When credentials are missing, returns connect_url for the toolkit and per-install URLs.
- `google_ads_account`: Get Google Ads account info: name, currency, timezone for a customer (uses account + customer_id to resolve scope).

Bulk support: accepts customer_ids for batched execution.
- `google_ads_ad_group_create`: Create an ad group inside a campaign. Default status ENABLED, type SEARCH_STANDARD. Optional cpc_bid as the ad-group-level default max CPC.

Bulk support: accepts campaign_ids, customer_ids for batched execution.
- `google_ads_ad_group_update_status`: Pause, enable or remove ad groups. REMOVED is irreversible.
- `google_ads_ads`: List enabled ads with type, status, campaign name and ad_group_ad.policy_summary (approval_status, review_status, policy_topic_entries) — answers "why is my ad not serving?" without opening the Google Ads UI.

Bulk support: accepts customer_ids for batched execution.
- `google_ads_ad_update_status`: Pause, enable or remove ads. Each entry needs ad_group_id + ad_id because the ad resource is keyed by both (customers/X/adGroupAds/{ad_group_id}~{ad_id}).

Bulk support: accepts customer_ids for batched execution.
- `google_ads_campaign_budget_create`: Create a campaign_budget. Required to create a campaign. Amount is daily, in account currency unit (50 = R$50/day).

Bulk support: accepts customer_ids for batched execution.
- `google_ads_campaign_create`: Create a Google Ads campaign. Defaults to channel_type=SEARCH, status=PAUSED (safe), bidding_strategy=MANUAL_CPC. Provide budget_id from google_ads_campaign_budget_create. Declares no EU political advertising by default (Reg 2024/900, required by Google). Only SEARCH, DISPLAY and SHOPPING can be created through the API: VIDEO (YouTube) is read-only on Google side, and PERFORMANCE_MAX must be created together with its asset group. Build those two in the Google Ads interface and use this MCP to report on them.

Bulk support: accepts budget_ids, merchant_ids, customer_ids for batched execution.
- `google_ads_campaigns`: List Google Ads campaigns with status and budgets. Default (ALL) returns both ENABLED and PAUSED campaigns; pass status ENABLED or PAUSED to narrow. REMOVED (deleted) campaigns are excluded.

Bulk support: accepts customer_ids for batched execution.
- `google_ads_campaign_update_budget`: Update the daily budget of a campaign. Pass the campaign id and the new amount in the account currency unit (R$50,50 -> 50.5; converted to micros internally).

Bulk support: accepts campaign_ids, customer_ids for batched execution.
- `google_ads_campaign_update_status`: Pause, enable or remove one or more Google Ads campaigns. REMOVED is irreversible. Pass campaign ids from google_ads_campaigns. Google rejects status changes on trial (draft/experiment) campaigns, which can only be changed in the Google Ads UI.
- `google_ads_changes`: Change history / audit log: who changed what in the account and when. Covers campaigns, ad groups, ads (headlines/descriptions/final URLs), keywords, budgets and bids, with the user_email who made each change, the client (web UI / API / bulk upload), the operation (CREATE/UPDATE/REMOVE), the changed field mask and the old→new resource. Backed by Google Ads change_event (last 30 days only, per customer). Pass `since`/`until` (YYYY-MM-DD or "YYYY-MM-DD HH:MM:SS") or `days`; for incremental polling pass `since` = the last seen change timestamp.

Bulk support: accepts customer_ids for batched execution.
- `google_ads_keyword_add`: Add positive keywords to an ad group. Each keyword: { text, match_type, cpc_bid? }. match_type = EXACT | PHRASE | BROAD.

Bulk support: accepts ad_group_ids, customer_ids for batched execution.
- `google_ads_keywords_diagnostics`: Keyword analytics, search terms, status/policy diagnostics, auction diagnostics, or custom GAQL SELECT. Uses account + customer_id for scope. Actions: `keywords` (last 7 days metrics top 50), `search_terms` (last 7 days), `status` (ALL enabled keywords with approval_status, system_serving_status — e.g. RARELY_SERVED for "Low search volume" — and disapproval_reasons; answers "why is my keyword not serving?"), `diagnostics` (Quality Score, position estimates / top-of-page CPC, impression share, rank-lost; answers "is it bid or Quality Score?"; bundles per-campaign budget-loss as `_campaign_budget_loss` since budget is a campaign property, not keyword; supports campaign_id/ad_group_id filters and days=7|14|30), `raw` (any GAQL SELECT).

[Flattened action: diagnostics]

Bulk support: accepts campaign_ids, ad_group_ids, customer_ids for batched execution.
- `google_ads_keywords_keywords`: Keyword analytics, search terms, status/policy diagnostics, auction diagnostics, or custom GAQL SELECT. Uses account + customer_id for scope. Actions: `keywords` (last 7 days metrics top 50), `search_terms` (last 7 days), `status` (ALL enabled keywords with approval_status, system_serving_status — e.g. RARELY_SERVED for "Low search volume" — and disapproval_reasons; answers "why is my keyword not serving?"), `diagnostics` (Quality Score, position estimates / top-of-page CPC, impression share, rank-lost; answers "is it bid or Quality Score?"; bundles per-campaign budget-loss as `_campaign_budget_loss` since budget is a campaign property, not keyword; supports campaign_id/ad_group_id filters and days=7|14|30), `raw` (any GAQL SELECT).

[Flattened action: keywords]

Bulk support: accepts campaign_ids, ad_group_ids, customer_ids for batched execution.
- `google_ads_keywords_raw`: Keyword analytics, search terms, status/policy diagnostics, auction diagnostics, or custom GAQL SELECT. Uses account + customer_id for scope. Actions: `keywords` (last 7 days metrics top 50), `search_terms` (last 7 days), `status` (ALL enabled keywords with approval_status, system_serving_status — e.g. RARELY_SERVED for "Low search volume" — and disapproval_reasons; answers "why is my keyword not serving?"), `diagnostics` (Quality Score, position estimates / top-of-page CPC, impression share, rank-lost; answers "is it bid or Quality Score?"; bundles per-campaign budget-loss as `_campaign_budget_loss` since budget is a campaign property, not keyword; supports campaign_id/ad_group_id filters and days=7|14|30), `raw` (any GAQL SELECT).

[Flattened action: raw]

Bulk support: accepts campaign_ids, ad_group_ids, customer_ids for batched execution.
- `google_ads_keywords_search_terms`: Keyword analytics, search terms, status/policy diagnostics, auction diagnostics, or custom GAQL SELECT. Uses account + customer_id for scope. Actions: `keywords` (last 7 days metrics top 50), `search_terms` (last 7 days), `status` (ALL enabled keywords with approval_status, system_serving_status — e.g. RARELY_SERVED for "Low search volume" — and disapproval_reasons; answers "why is my keyword not serving?"), `diagnostics` (Quality Score, position estimates / top-of-page CPC, impression share, rank-lost; answers "is it bid or Quality Score?"; bundles per-campaign budget-loss as `_campaign_budget_loss` since budget is a campaign property, not keyword; supports campaign_id/ad_group_id filters and days=7|14|30), `raw` (any GAQL SELECT).

[Flattened action: search_terms]

Bulk support: accepts campaign_ids, ad_group_ids, customer_ids for batched execution.
- `google_ads_keywords_status`: Keyword analytics, search terms, status/policy diagnostics, auction diagnostics, or custom GAQL SELECT. Uses account + customer_id for scope. Actions: `keywords` (last 7 days metrics top 50), `search_terms` (last 7 days), `status` (ALL enabled keywords with approval_status, system_serving_status — e.g. RARELY_SERVED for "Low search volume" — and disapproval_reasons; answers "why is my keyword not serving?"), `diagnostics` (Quality Score, position estimates / top-of-page CPC, impression share, rank-lost; answers "is it bid or Quality Score?"; bundles per-campaign budget-loss as `_campaign_budget_loss` since budget is a campaign property, not keyword; supports campaign_id/ad_group_id filters and days=7|14|30), `raw` (any GAQL SELECT).

[Flattened action: status]

Bulk support: accepts campaign_ids, ad_group_ids, customer_ids for batched execution.
- `google_ads_keyword_update_bid`: Update max CPC for one or more keywords. Bid in account currency unit (e.g. 1.5 = R$1,50).

Bulk support: accepts customer_ids for batched execution.
- `google_ads_keyword_update_status`: Pause, enable or remove keywords. Each entry needs ad_group_id + criterion_id (the keyword criterion id).

Bulk support: accepts customer_ids for batched execution.
- `google_ads_list_accounts`: List all Google Ads MCCs and ALL customer accounts the OAuth token can access (via customers:listAccessibleCustomers — not just hierarchy of the MCC). Each customer comes enriched with descriptive_name, currency_code, time_zone, manager flag, status. Use the returned customer_id (10 digits) in `customer_id` on other tools, and `account` to pick the MCC connection when multiple are present.

Bulk support: accepts customer_ids for batched execution.
- `google_ads_negative_keyword_add`: Add negative keywords at campaign or ad group scope. Pass scope + the matching target_id (campaign_id or ad_group_id).

Bulk support: accepts target_ids, customer_ids for batched execution.
- `google_ads_performance`: Daily performance breakdown: cost, impressions, clicks, conversions, revenue per day.

Bulk support: accepts customer_ids for batched execution.
- `google_ads_responsive_search_ad_create`: Create a Responsive Search Ad (RSA) inside an ad group. Headlines: 3-15 entries (each <= 30 chars). Descriptions: 2-4 entries (each <= 90 chars). final_urls required. Default status PAUSED.

Bulk support: accepts ad_group_ids, customer_ids for batched execution.
- `google_ads_roas`: ROAS for a date range (defaults to current month). Per-campaign cost, conversions, revenue, plus _summary.

Bulk support: accepts customer_ids for batched execution.
- `google_ads_sitelink_create`: Create sitelink extensions and attach them to a campaign (default), the whole account (scope=customer) or an ad group. A sitelink is a SitelinkAsset (its own link_text + final_url, optionally 2 description lines) linked to the scope — it is NOT the ad's display path (that is path1/path2 on the RSA). link_text <= 25 chars; if you set descriptions you must set BOTH (each <= 35 chars). Google needs at least ~2 sitelinks to actually show them. The created assets are shared in the account library.

Bulk support: accepts target_ids, customer_ids for batched execution.
- `google_ads_sitelink_remove`: Detach sitelinks from a campaign / account / ad group. Pass the link_resource_name(s) from google_ads_sitelinks. Removes only the association (the shared sitelink asset stays in the account library), so it is reversible by re-attaching.

Bulk support: accepts customer_ids for batched execution.
- `google_ads_sitelinks`: List sitelink assets in the account and where they are attached (campaign / account / ad group level), with each link's resource_name (pass it to google_ads_sitelink_remove) and status. Use to audit existing sitelinks before creating new ones.

Bulk support: accepts customer_ids for batched execution.
- `google_ads_status`: Without account: overview of all Google Ads MCCs and customer_ids. With account (and optional customer_id): details for that scope.

Bulk support: accepts customer_ids for batched execution.
- `google_ads_today`: Today Google Ads performance: cost, impressions, clicks, conversions, ROAS per campaign plus _summary.

Bulk support: accepts customer_ids for batched execution.
- `marketplace`: The official mcp.ai marketplace — the in-platform catalog of every MCP/tool, AND the way to run them. Covers capability requests like "find an MCP that does X", "consulta um CPF", "is there a tool for Y". Core flow: action=search discovers MCPs by intent → describe returns one MCP's full profile (every tool with its id + params, pricing, auth) so you pick the right tool_id → invoke RUNS that tool. KEY: invoke works even when the MCP is NOT installed — it runs the tool pontualmente (one-off), without adding the MCP to the toolkit and without bloating the tool list. If the MCP needs a credential/login, invoke returns a connect link; if it is paid and the wallet is empty, invoke returns a checkout/top-up link (the user opens it, then you retry). Use install only to make an MCP PERMANENT in the active toolkit (its tools then show up natively in future sessions); prefer invoke for a single/occasional use. list_tools lists what is callable right now. subscribe/cancel handle per-MCP billing; report_bug sends feedback; request_mcp asks us to build a NEW MCP when nothing fits. Search/describe flag installed_in_toolkit vs installed_in_workspace. Writes (install/uninstall/subscribe/cancel and the one-off install behind invoke) require workspace owner/admin. It also carries the mcp.ai PROMPT LIBRARY, which is about ready-made prompt TEXT rather than MCPs: search_prompts finds one, get_prompt returns its full text with {{variables}} filled, and publish_prompt saves a prompt and returns a shareable mcp.ai/p/<slug> link that opens without login.
- `report_bug`: Report a bug, missing feature, or send feedback. Include the conversation array with recent messages for reproduction.
- `show_version`: Show the current MCP platform and adapter versions.
- `toolkit_info`: Returns the current toolkit state: installed MCPs, their connection status, the accounts connected to each one, and how many catalog tools each exposes.